木齐科技社区富氢水站:开启健康饮水新纪元 Community Hydrogen-Rich Water Station by Muqi Technology: A New Era of Healthy Drinking
Community Hydrogen-Rich Water Station by Muqi Technology: A New Era of Healthy Drinking
Martin
6/3/20253 min read


木齐科技社区富氢水站:开启健康饮水新纪元
Community Hydrogen-Rich Water Station by Muqi Technology: A New Era of Healthy Drinking
在健康意识觉醒与水质安全隐忧的双重驱动下,传统净水设备已难以满足消费者对“健康饮水”的进阶需求。木齐科技凭借其创新的三维制氢技术,推出了新一代社区富氢水站,致力于为消费者提供真正有效的健康饮水体验,同时构建起一个集产品、服务、数据于一体的“社区氢健康生态平台”。
Driven by the awakening of health consciousness and concerns over water quality safety, traditional water purifiers can no longer meet consumers' advanced needs for healthy drinking water. Muqi Technology, with its innovative 3D hydrogen production technology, has introduced a new generation of community hydrogen-rich water stations. These stations are committed to providing consumers with truly effective healthy drinking water experiences and building a "community hydrogen health ecosystem platform" that integrates products, services, and data.
一、核心优势:三维制氢技术
1. 高浓度、高稳定氢气
采用 PEM(质子交换膜)电解水技术,提供纯净氢源,确保氢气浓度高且稳定。结合高压涡轮技术,实现高效纳米气泡溶氢,使氢气充分溶解于水中,不易逃逸。
High Concentration and Stable Hydrogen
Utilizing PEM (Proton Exchange Membrane) water electrolysis technology, a pure hydrogen source is provided, ensuring high and stable hydrogen concentration. Combined with high-pressure turbine technology, efficient nano-bubble hydrogen dissolution is achieved, allowing hydrogen to dissolve fully in water and resist escape.
2. 锁氢锁鲜,持久保鲜
专利矿物陶瓷膜富氢芯如同“氢分子保险箱”,将高浓度氢牢牢锁住,优化水质,使富氢水具备弱碱性、小分子团结构等五大特性,口感适宜,安全可靠。
Locking Hydrogen and Freshness for Long-Term Preservation
The patented mineral ceramic membrane hydrogen-rich core acts like a "hydrogen molecule safe," locking in high concentrations of hydrogen and optimizing water quality. The hydrogen-rich water features five characteristics, including weak alkalinity and small molecular clusters, with a pleasant taste and reliable safety.
二、商业模式:三级盈利与创新运营
1. 三级盈利模型
前端引流:低价水卡锁定高频刚需。以极具竞争力的价格(如 1 元/5 升)提供基础富氢水取水服务,吸引用户办理会员包月/包年卡,锁定家庭长期、稳定的饮水消费,构建庞大用户基数。
Front-End Traffic Attraction: Low-Cost Water Cards for High-Frequency Needs
Offering basic hydrogen-rich water collection services at highly competitive prices (e.g., 1 yuan for 5 liters) to attract users to sign up for monthly or annual membership cards. This locks in long-term and stable household water consumption, building a large user base.
中端复购:耗材升级提升客单价值。专利富氢芯每年需更换 2 次,专用容器满足更高品质储水需求,显著提升客单价,带来稳定复购收入。
Mid-End Repurchase: Upgraded Consumables to Increase Customer Value
The patented hydrogen-rich core needs to be replaced twice a year, and the dedicated containers meet the demand for higher-quality water storage, significantly increasing the average customer value and bringing stable repurchase income.
后端衍生:健康生态拓展利润蓝海。基于用户对富氢健康功效的认知和信任,水站可导流销售家用富氢水杯/水机、吸氢机、氢水沐浴机/SPA 设备等氢健康系列产品,拓展利润空间。
Back-End Derivatives: Expanding Profit Margins with Health Ecosystem
Based on users' recognition and trust in the health benefits of hydrogen-rich water, the water station can promote and sell a range of hydrogen health products, such as home hydrogen-rich water cups/machines, hydrogen inhalers, and hydrogen water bath/SPA devices, expanding profit margins.
2. 创新运营范式
共享门店模式:零风险轻资产创业。社区合伙人缴纳设备押金(如 1 万元)即可获得设备并入驻社区点位,公司提供全方位支持,销售额累计达到一定金额(如 3 万元)时,设备押金全额返还,降低创业门槛和风险。
Shared Store Model: Zero-Risk, Light-Asset Entrepreneurship
Community partners can obtain the equipment and set up shop in community locations by paying a equipment deposit (e.g., 10,000 yuan). The company provides comprehensive support, and when the accumulated sales reach a certain amount (e.g., 30,000 yuan), the equipment deposit is fully refunded, reducing the barriers and risks of entrepreneurship.
排队免单机制:病毒式社交裂变引擎。用户消费金额的 20% 进入“返现池”,邀请新用户消费可累积返现池金额,当池中累积金额达到用户历史总消费额时,实现“全额免单”,激励用户分享和拉新。
Queue for Free Mechanism: Viral Social Fission Engine
Twenty percent of the user's consumption amount goes into a "cash-back pool." Inviting new users to consume can accumulate the cash-back pool amount. When the accumulated amount in the pool reaches the user's historical total consumption amount, a "full exemption" is achieved, incentivizing users to share and attract new customers.
社区健康驿站:打造线下健康服务触点。在水站基础上开辟专门空间,集成富氢水饮用区和氢疗体验区,提供免费科普和付费深度体验服务,增强用户粘性和信任度,促进家用氢健康设备销售转化。
Community Health Station: Creating Offline Health Service Touchpoints
Based on the water station, a dedicated space is opened to integrate a hydrogen-rich water drinking area and a hydrogen therapy experience area. Free popular science and paid in-depth experience services are provided to enhance user stickiness and trust, promoting the sales conversion of home hydrogen health devices.
三、未来愿景:家庭健康消费超级入口
木齐科技社区富氢水站不仅是一台制水设备,更是集“健康产品分发平台”“社区健康服务中心”“用户健康数据节点”三位一体的新型基础设施。通过高频扫码取水行为沉淀用户健康数据,精准洞察需求,追踪健康效果,未来有望接入更广泛的健康管理平台,成为家庭健康消费的“第一入口”,开启社区精准健康管理新时代。
Muqi Technology's community hydrogen-rich water station is not just a water-making device, but a new type of infrastructure integrating a "health product distribution platform," "community health service center," and "user health data node." By accumulating user health data through frequent QR code scanning for water collection, it can accurately understand user needs and track health outcomes. In the future, it is expected to connect to a broader health management platform, becoming the "first entry point" for family health consumption and opening a new era of precise community health management.


MQ Tech International Department
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